Coming October 2014 Touch: The Book

TOUCH

Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce. TOUCH provides business leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
  • Scott Monty

    Former Head of Digital, Ford Motor Co.

    ✭✭✭✭✭

    Refreshing and Practical

    scottmonty2_0“TOUCH offers a refreshing look at the humanity behind our digital-centric lives, with practical tips for putting the humanity back in business. Make these TOUCHpoints your guide to the business of the future.”


  • Tod Maffin and Mark Blevis

Tod Maffin and Mark Blevis

TOD MAFFIN

Tod is one of North America’s leading digital marketing experts, and is President of engageQ digital. He is one of the country’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment. His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. He has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia — and is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7am.

MARK BLEVIS

Mark specializes in integrated digital communication and online reputation management. His approach is built on monitoring and analysis from which informed decisions and strategies can be developed for online engagement and community building. He has worked with companies in the high-tech, pharmaceutical, financial services, natural resources, energy and publishing industries as well as with foreign embassies and Canadian government departments and agencies. His experience includes building engaged online communities, issues management and producing digital media for advocacy, information and entertainment.

  • Here’s the problem.

Here’s the problem.

Business Technology Removes Humanity.

It’s a fact. For every layer of technology you add to your business, you remove some humanity. Think about call centres with massive phone trees. Web-based job application apps. Customer “support” on Twitter that ignores you.

TOUCH shows you how to restore the human layer in business without sacrificing any of the productivity gains in business.

Because you owe it to your customers, your employees…. and yourself.

TOUCH

Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce. TOUCH provides business leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
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