Coming October 2014 TOUCH: The Book

TOUCH

Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
  • Lea Werthman

    President, CPRS Ottawa-Gatineau

    ✭✭✭✭✭

    Practical advice

    “TOUCH makes me proud to be in PR. Beyond that, it provides practical advice that we can add to our arsenal as we continue to push for our new place in the business ecosystem. If Brian Solis and Scott Stratten had a love child, it would be ‘TOUCH'”

  • David Meerman Scott

    international best-selling author of The New Rules of Marketing and PR

    http://davidmeermanscott.com/

    ✭✭✭✭✭

    Well-Written and Informative

    “People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.”

  • Julien Smith

    Co-founder and CEO, Breather and co-author of “Trust Agents” and “The Impact Equation”

    http://juliensmith.com

    ✭✭✭✭✭

    “Heed Their Advice”

    “Tod and Mark are both some of the earliest pioneers of social media, and I have been watching them work for years. Heed their advice – it may make every difference for your business.”

  • Chris Brogan

    Chris Brogan, CEO Owner Media Group and author of several books including

    http://chrisbrogan.com/

    ✭✭✭✭✭

    “TOUCH… is where you wanted to be all along.”

    “Every now and again, a book makes you flip a LOT of your thoughts upside down and look at them from a different angle. TOUCH is that book. Maffin and Blevis force you into a strange world while pointing out that it’s where you wanted to be all along.”

  • Shel Holtz

    Principal, Holtz Communication + Technology and author or co-author of many books including "Tactical Transparency"

    http://holtz.com/about/about-shel-holtz/

    ✭✭✭✭✭

    “Concise, Readable, and Actionable”

    “Just in time, Tod Maffin and Mark Blevis have produced Touch, a concise, readable, and actionable guide to making sure your company has a soul. You’ll want to not just read, but use, TOUCH.”

  • Mitch Joel

    Mitch Joel, President, Twist Image - Author, Six Pixels of Separation and CTRL ALT Delete

    http://www.twistimage.com/about-mitch/

    ✭✭✭✭✭

    “The Perfect Blueprint”

    It’s been over a decade since social media changed the way that businesses connect with their consumers and their employees. So, where are we at? In Touch, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.

  • Scott Monty

    Executive Vice President of Strategy, SHIFT Communications (former Global Digital & Multimedia Communications Manager for Ford Motor Company)

    http://scottmonty.com/

    ✭✭✭✭✭

    “Refreshing and Practical”

    scottmonty2_0“TOUCH offers a refreshing look at the humanity behind our digital-centric lives, with practical tips for putting the humanity back in business. Make these TOUCHpoints your guide to the business of the future.”


  • Tod Maffin and Mark Blevis

Tod Maffin and Mark Blevis

TOD MAFFIN

Tod is one of North America’s leading digital marketing experts, and is President of engageQ digital. He is one of the country’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment. His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. He has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia — and is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7am.

MARK BLEVIS

Mark specializes in integrated digital communication and online reputation management. His approach is built on monitoring and analysis from which informed decisions and strategies can be developed for online engagement and community building. He has worked with companies in the high-tech, pharmaceutical, financial services, natural resources, energy and publishing industries as well as with foreign embassies and Canadian government departments and agencies. His experience includes building engaged online communities, issues management and producing digital media for advocacy, information and entertainment.

  • Here’s the problem.

Here’s the problem.

Business Technology Removes Humanity.

It’s a fact. For every layer of technology you add to your business, you remove some humanity. Think about call centres with massive phone trees. Web-based job application apps. Customer “support” on Twitter that ignores you.

TOUCH shows you how to restore the human layer in business without sacrificing any of the productivity gains in business.

Because you owe it to your customers, your employees…. and yourself.

TOUCH

Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
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